Jed Phoenix of London is renowned on the BDSM/fetish/industrial scene as the alternative clothing brand with a passion for pinstripe and a hint of kink. Jed has been a part of the scene for over 10 years and has a regular pop up shop at events such as London’s Erotica, Whitby Goth Weekend and Infest Festival. Jed began her alternative career on the scene as a fashion model for the likes of Velda Lauder, Demask and E-Garbs, appearing on stage at Torture Garden and in various publications. Jed’s passion for alternative subcultures, unconventional fashion and simply striving to live a life that you love, has led her to be a successful designer, entrepreneur and mentor.